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Privacy Policy

 

Last updated: 19 August 2025

We at Truly Desired (“we”, “our”, “us”) treat the privacy of our visitors and customers with the highest importance. This policy sets out how we collect, use, and protect your personal information when you visit https://trulydesired.co.uk or interact with us.

1. Information We Collect

When operating this Website, we may collect and process the following data:

1.1 Details of your visits to the Website, including traffic data, location data, weblogs, and communication information.
1.2 Information provided when you contact us for any reason.
1.3 Data submitted via forms, such as registration or purchase forms.
1.4 Order details, delivery address, and payment details necessary to complete your purchase.

2. Cookies

We use cookies and similar technologies to improve your browsing experience, analyse traffic, and deliver personalised content.

  • Essential cookies – required for the operation of the Website (e.g. shopping cart).

  • Analytics cookies – help us improve functionality and understand visitor behaviour.

  • Marketing cookies – may be used (via consent) for personalised advertising.

You may refuse cookies via your browser settings. Some parts of the Website may not function correctly if cookies are disabled. For full details see our Cookie Policy.

3. How We Use Your Information

We collect and use information to:

  • Process and fulfil your orders.

  • Communicate with you regarding purchases, updates, and support.

  • Provide information on products or services you have consented to receive.

  • Improve the Website, products, and services.

  • Detect and prevent fraud or unauthorised activity.

We may send marketing emails through Brevo (Sendinblue), only where you have opted in. You may unsubscribe at any time.

4. Storage of Personal Data

4.1 All information is stored securely on servers located in the UK or the EEA. In limited cases, data may be transferred outside the EEA where adequate safeguards are in place.
4.2 Payment transactions are encrypted and securely processed by Pixxles, our UK-based FCA regulated payment provider. We do not store full card details.
4.3 While we take all reasonable measures, transmission of data online is never completely secure. Transmission of personal data is at your own risk.
4.4 Orders and address information are retained for up to 1 year (unless required longer for legal or tax purposes).

5. Sharing of Information

We do not sell or rent your data. We may share information with:

  • Trusted service providers (e.g. payment processor Pixxles, shipping partners, IT support).

  • Email marketing provider Brevo, for newsletters and campaigns (only with your consent).

  • Law enforcement or regulatory bodies, where legally required.

  • Buyers or successors in the event of a business sale.

6. Third-Party Links

The Website may include links to third-party sites. These sites have their own privacy policies. We do not accept responsibility for third-party policies or practices.

7. Your Rights

Under UK GDPR, you have the right to:

  • Access, correct, or delete your personal data.

  • Withdraw consent for marketing at any time.

  • Request restriction of processing.

  • Request transfer (data portability).

  • Lodge a complaint with the ICO (Information Commissioner’s Office).

To exercise your rights, contact us at info@trulydesired.co.uk.

8. Contacting Us

For questions or requests regarding this Privacy Policy, contact us:

If you wish your data to be removed at any time, please email us at the above address.

This Privacy Policy is designed to comply with UK GDPR and relevant UK data protection laws.